Many hotel chains are studying the trends of the future to get ahead and be prepared for the client. "Customization, facilitated by technology, and sustainability will be dominant trends, with insects as the new ingredient in the menus", Hilton says.
Technology will be the key to personalization of all services within the hotel (rooms, gyms, etc.), and it will allow the hotel staff to focus on giving that human touch that customers will demand among so much automation.
Hilton in particular is already betting on sustainable designs in its new hotels, another key point to mitigate the effects of climate change, which will affect the hotel and travel sector in the coming years.
Read more: Hilton predicts the hotels' future